Looking Forward: Lessons from Organizing for Narrative Change

Online Article
About
Draws important lessons for how community groups can shift narrative, from a ballot campaign in California in 2020. Makes important points about the connection between impact storytelling and narrative change, the long term nature of narrative change and the need for long-term funding, and managing potential tensions between long term narrative change and short terrm political wins.
Link
Author
Jung Hee Choi, Joseph Phelan
Publisher
Nonprofit Quarterly
Date of release
2022
Focus
Narrative / Culture Change
Strategy
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