EMERGING USER RESEARCH FINDINGS & INSIGHTS

In the summer & fall of 2020, we embarked on a user research journey to uncover an array of needs, desires, and core behaviors across a diverse set of narrative stakeholders. Our research sought to: • Identify our priority users and customers • Understand where there are unmet needs for narrative change makers • Capture the state of narrative today and where it can go in the future • Create a pathway for a sustainable business model

https://www.dropbox.com/s/kj7d6d6cmbyyixs/Harmony%20Labs_Narrative%20Observatory_User%20Research_Emerging%20Insights%20External_Fall%202020.pdf?dl=0