Butterfly Lab Narrative Design Toolkit

Toolkit
About
This toolkit, with examples from the field of immigration, offers a range of strategic tools for designing a narrative change campaign - from developing narratives, defining audiences and refining goals, to understanding the broader context.
Link
Author
Sára Abdullah, Janelle Treibitz, Kana Hammon, Nayantara Sen
Publisher
Race Forward, Butterfly Lab
Date of release
2022
Focus
Migration
Narrative / Culture Change
Strategy
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