Narrative Strategy: the Basics

Basic guide to narrative and culture change strategy. Outlines 3 ways Narrative Strategy differs from conventional advocacy and political campaigns: (1) Cultural Organizing is added to the mix of programs; (2) Storytelling is embedded in every program; and (3) Narratives are used to eliminate silos and to align, coordinate, and assure the cumulative impact of efforts to build a better, more just, more inclusive world.

https://www.lizmanne.com/what-we-do/narrative-strategy-the-basics