Pathos Labs

The old way of trying to compel people to take action through ethical or logical frames no longer works. Pathos Labs is a non-profit laboratory testing ways in which we can leverage emotional rhetoric to change dominant narratives. We do this by 1) workshopping different strategic narratives and illuminating the ones that might have the greatest impact, and 2) testing different narrative amplification strategies. Our goal is to broadcast the most effective narratives, as widely as possible.
Website Connections
Narrative / Culture Change
Narrative Infrastructure
Region(s) of work
North America
United States
Los Angeles, United States
Denver, United States
New York, United States
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