Hope-Based Comms

Hope-based communications is a pragmatic approach to winning support for policies and advocacy positions by showing how they will work. Hope-based communications acts on the principle that we should be focused on building the world we want, setting the agenda with our values, our goals, our mission. When it is so tempting to reacting to our opponent's frames and actions, it offers a simple formula for telling stories of our own that contribute to the long-term changes in ideas, attitudes and behaviour we want to bring about.

https://www.hope-based.com/